WE ARE ENTHUSIASTS
We’re a large network of specialized e-commerce websites built for auto enthusiasts. From lifted trucks to street cars, we offer the parts, accessories, and expert support to help you build your vision.
Years
Brands
Products
Built by Enthusiasts, Driven by Purpose
From Passion to Power: The Story Behind Enthusiast Enterprises
Founded in 2003 by automotive enthusiast Steve Hamilton, SD Wheel began as a better way to deliver aftermarket wheels to fellow gearheads. From early eBay sales to launching Mr. Wheel Deal and partnering with Custom Offsets, we've grown into Enthusiast Enterprises—home to the largest fitment gallery and unbeatable wheel, tire, suspension, accessories, and performance packages. Today, we support enthusiasts and B2B clients alike with top brands, expert advice, and the passion that drives us all.
The Brands That Drive Us Forward
At Enthusiast Enterprises, our power comes from a diverse lineup of leading brands. Custom Offsets, Fitment Industries, and TrailBuilt Off-Road connect enthusiasts with thousands of real-world vehicle fitments. SD Wheel and SD Wheel Wholesale provide nationwide access to top wheels and tires, while MAPerformance delivers high-performance parts for speed-focused builds. Mr. Wheel Deal guarantees the best pricing through personalized quotes, and Function Powersports serves the ATV and UTV community. Most recently, Vivid Racing joins the family, bringing premium performance expertise to the next generation of drivers.
More Than Parts: What We Deliver to Enthusiasts Everywhere
At Enthusiast Enterprises, we’re more than just a parts supplier—we’re a partner in your build journey. From expert fitment tools and personalized quotes to in-depth videos, photo galleries, and real-world reviews, we equip enthusiasts with the confidence to get it right the first time. Whether you're lifting your truck, dialing in fitment for your street car, or upgrading for peak performance, we deliver the knowledge, support, and community that help bring your vision to life.
Nationwide Reach, Local Heart: Where We Operate
To become the most trusted and influential force in the custom vehicle world—uniting passionate enthusiasts, empowering bold self-expression, and redefining what it means to live the lifted, lowered, and performance-driven lifestyle. By continuously innovating our tools, content, and services, we aim to make every custom build more personal, more exciting, and more achievable—no matter the platform or skill level. Our vision is fueled by passion, powered by purpose, and driven by the belief that your ride should tell your story.
Driven by Purpose: Our Mission to Fuel Every Build
Our team will live and breathe custom vehicles by being passionate leaders in the custom car, truck, and off-road culture. This will never be a job. We will inspire each other. We will live the enthusiast lifestyle. We are committed to delivering unmatched value, expert knowledge, and unforgettable experiences to our customers and community. Through innovation, content, and genuine connection, we’ll fuel the dreams of builders everywhere and elevate what it means to be an enthusiast—on the road, on the trail, and online.
Our Story
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From Passion to Power: The Story Behind Enthusiast Enterprises
Founded in 2003 by automotive enthusiast Steve Hamilton, SD Wheel began as a better way to deliver aftermarket wheels to fellow gearheads. From early eBay sales to launching Mr. Wheel Deal and partnering with Custom Offsets, we've grown into Enthusiast Enterprises—home to the largest fitment gallery and unbeatable wheel and tire packages. Today, we support enthusiasts and B2B clients alike with top brands, expert advice, and the passion that drives us all.
Our Brands
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The Brands That Drive Us Forward
Custom Offsets, Fitment Industries, and TrailBuilt Off-Road connect enthusiasts with thousands of real-world vehicle fitments. SD Wheel and SD Wheel Wholesale provide nationwide access to top wheels and tires, while MAPerformance delivers high-performance parts for speed-focused builds. Mr. Wheel Deal guarantees best pricing with quotes, and Function Powersports serves the ATV and UTV community. Most recently, Vivid Racing joins the family, bringing premium performance expertise to the next generation of drivers.
What We Do
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More Than Parts: What We Deliver to Enthusiasts Everywhere
We’re more than just a parts supplier—we’re a partner in your build journey. From expert fitment tools and personalized quotes to in-depth videos, galleries, and real-world reviews, we equip enthusiasts with the confidence to get it right the first time.
Our Vision
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Nationwide Reach, Local Heart: Where We Operate
We aim to be the most trusted and influential force in the custom vehicle world—uniting passionate enthusiasts, empowering self-expression, and redefining lifestyle through innovative tools, content, and services.
Our Mission
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Driven by Purpose: Our Mission to Fuel Every Build
We live and breathe custom vehicles by being passionate leaders in the custom culture. Through innovation, content, and community, we deliver unmatched value and unforgettable experiences to customers and builders everywhere.
Our Divisions
